Napier is a B2B technology PR and marketing agency, which offers a complete portfolio of PR and marketing services. Napier helps clients in markets such as Electronics, IT and Industrial Technology promote their products and services throughout Europe. Clients rely on Napier to be able to reach the most important media across Europe, so a key part of Napier’s service is their database of influential journalists and publications.
With two offices, Napier wanted a more effective way of sharing the knowledge about these publications, and asked LiteBreeze to develop a custom web application that allowed them to manage this information and ensure that their clients’ news was sent to the right journalists and editors.
The new system included several features that were unavailable in any off-the-shelf system or service. The capabilities of the new system included:
Handling information regarding magazines and online publications was made simple and interactive. Pin-pointing a magazine is easy with the search/sort and list feature. Additionally, a Magazine overview page helped in providing the information in a format that could presented to clients.
Napier’s clients needed to be able to send to specific groups of journalists, as well as their channel sales partners. These lists are segmented by country, language and by the type of product being promoted, resulting in a large number of lists. Managing this information is made easy with the application.
The new system made it easy to distribute press releases to the right journalists. The system automatically generates an email, and uses auto-fill features to minimise the time required to send out press releases while reducing any chance of errors.
Napier needs to provide comprehensive data to clients about where their press releases are sent, as well as background information about publications and journalists. Sending Press Release information and Generating reports based on Magazines and journalists is just a button click away.
The application allows users to get up-to-date information at one location. It provides more features than any commercially-available product, and allows information to be shared between offices and to be accessed from any device with a web browser. The application has allowed Napier to focus on the value-added services it provides by reducing the time needed to distribute clients’ press releases and create reports.
The Application uses PHP's latest framework CodeIgniter 3 with Bootstrap framework in the front-end. MySQL is employed for persistent storage in the back-end.
"LiteBreeze did an outstanding job when they developed a custom web application for managing our database of journalists and publications. The application allows us to focus on the value-added services we provide, and we are looking forward to using it and expand its functionality further, as well as working on other projects with the LiteBreeze team." Mike Maynard (United Kingdom)