A Multi-country Platform for Purchasing and Gifting High-Quality Experiences
Upplevelse.com, established in 2009, is a Swedish platform specializing in experience-based gifts and activities. Collaborating with top organizers, it offers a wide range of high-quality experiences at competitive prices. With over 800,000 experiences sold, the platform provides unforgettable activities, each valid for three years—perfect for gifting or personal enjoyment.
Upplevelse recently launched a Danish service called Opleve.com. It has the same features as Upplevelse.com, but focuses on offering experiences in the Danish region.
Litebreeze plays a vital role in enhancing the platform by developing innovative features, maintaining system functionality, and efficiently managing service requests to ensure an outstanding user experience.
Key Features
Diverse Experiences: The platform offers a wide range of activities, including but not limited to dining, health and beauty treatments, motor and flight adventures, sports, nature excursions, cultural events, and weekend getaways.
Gift Card Options: The platform provides convenient gift card purchases, allowing customers to share memorable experiences with their loved ones. These gift cards offer flexibility, enabling recipients to choose an experience that suits their interests.
Gift Boxes: Themed gift boxes, like “Date Night” and “Dinner for Two,” provide a selection of related experiences. These boxes make gifting thoughtful, providing recipients with multiple options within a specific theme.
Digital Delivery: Customers receive digital vouchers within minutes, ensuring quick and convenient access to their chosen experiences. This immediate delivery is perfect for last-minute gifts or spontaneous plans.
Geographical Reach: The platform features experiences in over 50 cities across Sweden and over 20 cities across Denmark, reaching a broad audience. This reach ensures that customers nationwide can find activities near them.
Feature-Enriched Admin Panel: A robust admin panel provides tools for managing offerings, discounts, suppliers, and system data. This comprehensive management system ensures smooth operations and up-to-date offerings.
Supplier Portal: A dedicated portal for suppliers to manage vouchers and invoices.
Support Team Dashboard: A specialized interface for the support team to handle and resolve customer orders effectively.
Custom Integrations
Pixel Integrations: LiteBreeze integrated Facebook Pixel, TikTok Pixel, Snapchat, and TrueROAS to track user interactions and improve ad campaign performance. These tools provide clear insights into customer behavior.
RTB House Retargeting: RTB House Retargeting allows Upplevelse.com to reconnect with visitors by displaying tailored content based on their activity. This helps to increase conversions from returning users.
FB CAPI Gateway Integration: The Conversions API (CAPI) Gateway integration enables reliable data sharing with Facebook. This helps in better tracking of customer actions.
Retargeting with Criteo: Advanced tools like Criteo for re-engaging users who have previously visited the platform.
Sveawebpay Payment Integration: The platform utilizes Sveawebpay for streamlined payment processing, offering secure transactions.
Sleeknote Integration: Sleeknote was added to create simple, customizable forms and pop-ups. These tools make it easy to gather leads and engage customers effectively.
Stamped Reviews: Integration for collecting and showcasing customer reviews and ratings, also used to display star ratings and review-rich snippets in Google’s organic search results.
Doofinder Search Engine: Fast, intuitive, and precise search functionality.
GetKlar Integration: GetKlar helps analyze business performance by offering clear insights into acquisition, retention, and profitability. It gives Upplevelse.com a better understanding of its key metrics.
KnoCommerce Survey Integration: KnoCommerce enables the platform to collect customer feedback through surveys. This helps in understanding preferences and making informed decisions.
Video Greetings: We developed a feature for customers to add text and media greetings to gifts. Recipients can view these personalized messages via a public URL or QR code on their gift vouchers.
Technical Information
PHP: Originally developed in native PHP, Litebreeze continues to enhance the platform with new features and services.
Database: Uses MySQL for reliable data storage and efficient management.
Plesk: Simplifies server management through Plesk.
Third-Party Integrations: Includes platforms like Facebook and Snapchat for event tracking and marketing analytics.
Swiper: Delivers aesthetically appealing sliders to enhance the user interface.
Future Challenges
Regional Expansion: In the upcoming years, Upplevelse.com plans to expand its market to other regions, like the Spanish market, offering the same high-quality experiences in new territories. We have to plan and integrate multiple services in a scalable manner to easily onboard more markets in the future.
Holdbar Booking Integration: Enable direct event bookings through Holdbar’s booking system.
Single Codebase Implementation: Refactor the system to use a unified codebase across different regions, with distinct data but the same features.
Customer Portal: A custom portal for customers to log in, view their order details, and manage their experience purchases.
