Marketing

Are you interested in how you can improve marketing, SEO and content marketing for your business? These articles relate to marketing of consulting services.

How to qualify international professional services leads

How can you efficiently screen potential clients? What companies should you target and who are most likely to convert? 

Case study guidelines

Prospects will associate professionalism of case studies with project communication skills. If the case studies are well-written, prospects will assume that project communication will be great too. Case studies are a great opportunity to convert hesitant high-value leads.

Content marketing guidelines

Quality content boosts search engine ranking and drives traffic. Content builds credibility, trust and rapport. Stakeholders are more likely to research a company’s blog, ratings and social media rather than promotional material to get a true and impartial feel of the company.