A Swedish-owned financial services company that manages a hedge fund required a heavily customized solution to manage investors, investments and brokers.
The business application developed would have to be very scalable and allow for the integration of graphical reports and function as a custom reporting software module.
Another goal for the client was for the application to act as a part of their marketing efforts, promoting the hedge fund through features facilitating word-of-mouth and buzz marketing.
This custom business application was built using PHP and MySQL and was based on the LiteBreeze accounting software module to ensure transaction integrity.
Investors and brokers are given access to a range of graphical reports to analyze funds performance as well as tools to calculate the future projected value of the fund. The admin can manage:
The broker works as a part of the company to process new leads and investments for which they earn commissions. With the web interface they can:
Through the investor control panel the investor user can:
The custom business software developed by LiteBreeze is focused on providing the client and its end users with maximum value.
The application does, for example, promotes the benefits of investing with the company by giving end-users access to future growth projections and by notifying clients on the progress towards their investment goals. This motivates the end-users to become more active and builds up the company’s brand.
Investors can also recruit acquaintances while earning a kickback on future returns. The more investors they recruit the larger chunk of future kick-backs they will receive. All these efforts promote the common goal of creating a buzz at all touchpoints.
It allows the client to attract new investors rapidly even on a minimal marketing budget.