A cross-platform Martech application built to consolidate complex marketing workflows into a single, scalable user experience. The platform supports campaign execution, performance monitoring, and expert collaboration across web and mobile devices.

The implementation emphasizes modularity, real-time interaction, and cross-platform consistency, allowing the product to scale with growing data volumes and marketing complexity.

Project overview

The platform was implemented as a hybrid web and mobile application, delivered through a shared front-end architecture. This approach ensured consistent behavior and visual parity across web, Android, and iOS, while reducing duplication across platforms.

The application was designed to support:

• real-time marketing data

• multiple third-party integrations

• configurable workflows

• continuous feature expansion.

Front-end architecture and integration strategy

The front end is built on a modular, component-driven architecture, optimized for scalability and reuse.

Key architectural aspects include:

• A shared codebase using Ionic and Capacitor for web and mobile delivery

• Platform-aware UI patterns to preserve native interaction behavior

• Centralized state management for handling live data and user workflows.

The application integrates with a RESTful API – based backend built on Laravel, enabling:

• Structured, predictable data exchange

• Clear separation between presentation and business logic

• Real-time updates flow to dashboards, KPIs, and campaign workflows.

This API-driven approach allows the front end to orchestrate complex workflows while remaining flexible as backend capabilities evolve.

Key implementations

Guided campaign creation

Campaign creation was implemented as a state-driven, multi-step workflow that abstracts platform-specific complexity behind a single interface.

Implementation highlights:

• Dynamic form rendering based on campaign type and selected channels 

• Real-time validation and preview rendering during campaign setup

• AI-assisted asset generation embedded directly into the UI flow

• Centralized state handling to preserve continuity across steps.

This structure enables fast campaign creation while remaining extensible for future channels and features.

Real-time dashboards and dynamic KPI engine

Dashboards were implemented to support live data streams and runtime KPI computation.

Key technical aspects include:

• Dynamic KPIs that recalculate based on campaigns, filters, and time ranges

• Interactive charts and graphs built with Chart.js, leveraging both extended native plugins and custom-built plugins tailored to specific visualization requirements

• Scenario-based rendering for cross-platform performance comparison

• Client-side state orchestration to avoid page reloads

This enables responsive, exploratory data analysis even as datasets grow.

Data aggregation and cross-platform integrations

The front end consolidates data from multiple external systems into a unified interface.

Implementation details include: 

• Normalized data models to handle inputs from ad platforms, e-commerce systems, ERP tools, and keyword tracking services

• Context-aware UI rendering based on connected services

• Consistent interaction patterns regardless of data source.

This abstraction shields users from underlying system complexity.

Real-time notifications and user feedback

A shared notification layer was implemented to deliver timely updates across platforms.

Key aspects:

• Push notifications powered by Firebase for campaign events, order activity, and system alerts, with Firebase Crashlytics integrated for real-time crash reporting and stability monitoring

• AppsFlyer for real-time event tracking and behavior analytics, providing actionable insights for better campaign performance

• Contextual in-app messaging tied to active workflows using Intercom for user communication and expert support

• Unified delivery across web and mobile environments.

Demo experience and guided onboarding

Onboarding was implemented as an in-product experience rather than external documentation.

This includes:

• Demo accounts with representative sample data

• Step-by-step walkthroughs using reusable UI overlays

• Interactive feature tours built with Swiper.js.

This approach reduces onboarding friction and accelerates adoption.

Expert consultations and scheduling integration

Expert consultations were implemented as a native workflow within the application using Intercom, enabling direct communication with marketing experts seamlessly integrated into the user experience.

Key implementation details:

• Built-in scheduling interfaces embedded directly in the UI

• Contextual access to campaign and performance data during sessions

• Elimination of external scheduling tools.

This tightly couples strategic guidance with execution.

Scalability and delivery practices

To support long-term growth and rapid iteration: 

• UI components were designed for reuse across multiple workflows.

• Dashboards and KPI systems scale with increasing data volume.

• Automated CI/CD pipelines enable fast, low-risk deployments.

• Multilingual support via API-driven translations, allowing new languages to be added without redeploying the application

Future enhancements

Planned enhancements include:

• Premium add-ons such as extended campaign limits and additional user seats

• Advanced analytics for historical trends and forecasting

• Real-time aggregation across larger datasets without performance degradation.

The front-end foundation is designed to support these extensions without structural changes.

Project scope and impact

The platform was implemented as a full-scale web and mobile application from the ground up. Approximately 9,500 development hours were invested across front-end architecture, UI engineering, integrations, and deployment.

The result is a scalable, high-performance application that transforms complex marketing operations into clear, efficient user experiences.